We really do love what we do here at Sun Media and this client is especially close to our hearts with one of our creative directors being a fitness fanatic. This website needed to integrate with the gym membership software; show the true atmosphere and eclectic member mix and appeal to a wide target audience. It needed to be dynamic and fast rendering for mobile incorporating an advanced java scrip for a better user experience. A timetable with dynamic search function and brilliant mobile render for users to gain information fast. The website needed to be a seamless experience from when the user was online to when they walked into the gym. We achieve this through a high end production photoshoot and point of view style of imagery and digital design. They especially needed a boost after the damage Covid caused to the fitness industry this is when are social media marketing strategy came into play.
Reviewing Google Analytics is always our first practice with any new website, we then separated the market sectors which was extremely diverse. Next phase was fundamentally understanding the functionality Empire Fitness needed from the new website – mainly to sign up members online with the website doing the sales and administration for them.
February 2021 saw the launch of a milestone in lead generation since our initial engagement though a social media campaign geared to the speak direct to their audience and encourage online free trial sign ups. The increase in memberships was significant due to the powerful campaign and the conversion rates once the new member walked through the doors. Our main task was to get them there and that's what we did.
4 weeks in the making we put the casting call out and for the various target audiences, coordinated the onset timings with talent, hair and makeup, DOP and camera operators. We need to ensure we were capturing the atmosphere through showing wide and tight emotive shots in every set showcasing all USPs, audience sectors and different spaces throughout this massive EMPIRE! The shoot went for 2 days with extraordinary results with the client receiving thousands of images still current today for all things digital including their social media, website and gym screens.