Our Client’s Wins Are Our Wins

We delivered a powerful new website with dynamic search features designed to make the purchasing experience fast and enjoyable. Allowing customers to search via shape, colour, material, price and category. In preparation for full ecommerce strategy set for later in 2022, Sun Media integrated VR technology to allow customers to try before they buy. Using any device, at any time customers can use their very own virtual mirror using the latest tech to scan users faces and allow for accurate frame selection prior to either completing their purchase online or in store. For contact lenses orders we integrated a secure prescription upload system for customers use at ease, in line with information security standards. which is specifically related to practices for protecting personally identifiable information (PII) within cloud infrastructure. In addition, we developed a reorder reminder system to create loyalty and repeat sales to the iconic Australian brand.

Photoshoot Coordination

Scouting for talent who resonate with the target audience is just one of the many aspects of the photoshoot coordination for Island Optical Sun Media managed. We spent time sourcing the best camera operators for the job and developed the shoot schedule inclusive of all details such as locations and permits. Sun Media were there onsite doing what we love best – creating the brand imagery and video assets for our client. These were used across all digital platforms giving Island Optical it’s unique brand flavour.

Video Production

From concept to entire roll, management on set and postproduction Sun Media delivered this brand asset to their national retailer the Optical Superstore. The brief was to shoot the entire retail experience to give target audience a warm friendly feel for the retailer prior to booking online; to retain existing customers and attract new customers. The main aim was to mitigate any Covid-19 fears and let customers know this national brand was open for business. Talent was shot showing warm friendly and approachable smiles; emotive shots of in sales consultation and end result of happy customer through a sequence of customers being greeted at entry, consulted in shop and leaving happy with new glasses frames or contact lenses. With a strong focus on Australian owned and operated, this multiplatform video’s messaging was successfully delivered through YouTube Advertising, TVC and featured on the Optical Superstore website.

Adwords + Email Newsletters

Sun Media developed a launch strategy for the new website through AdWords, expanded text, dynamic search, display and video ads. Throughout the year several successful email newsletter campaigns were delivered to various audience sectors based on the client’s requirements. We have developed a strong and detailed media schedule for both AdWords and email newsletter campaigns to form an integrated and strong digital marketing campaign.

Our Process and Practice

Through Google Analytics data review and target audience profiling we began to design our digital framework and UX/UI. This is our standard practice for all website design and development projects with target audience testing and refinement.