The Regal Treatment

Sun were tasked with taking REGAL to the next level for their customers’ digital experience to meet that of their very own superior customer service and expertise. We were also engaged to increase the visibility of the brand through increased SERPs through organic search and paid advertising.

The primary focus was to market the “Retail Sector” with the focus heavily on the REGAL customer service and experience. These guys also specialise in custom planning, design, and easy livable renovations with no fuss just exceptional project management and installation. The brand perception to be portrayed as prestigious, giving the audience the sense of superior products and service. Focus also on Australia-made products and made here on the Gold Coast. Family-owned and operated with systems and processes developed over 45 years.

Our process and practice

Sun Media put their UI team to work and created a new dynamic website for Regal Shower Screens to rapidly engage new users with the brand using strong branding, new emotive brand imagery and creative direction achieved from photoshoot on point with strong bold hero statements for their USPs such as 45 years in business, on-site consolation and design service with drawing provided, same-day fixed quote provides; Australian products with warranty, professional and personal approach, best custom solutions, and specialists on the Gold Coast/Brisbane.

A seamless digital experience was created for the user to make their selections by including a downloadable brochure and flipbook on the website to be easily shared. Products, brands, and services are easily accessible. Homepage to showcase the main USPs within the first 3 seconds to encourage the user to scroll down. Straight forward order of content and call to action to be the most prominent feature throughout. A strong emotional connection to be made to the target audience through brand

Our process and practice

Sun Media put their UI team to work and created a new dynamic website for Regal Shower Screens to rapidly engage new users with the brand using strong branding, new emotive brand imagery and creative direction achieved from photoshoot on point with strong bold hero statements for their USPs such as 45 years in business, on-site consolation and design service with drawing provided, same-day fixed quote provides; Australian products with warranty, professional and personal approach, best custom solutions, and specialists on the Gold Coast/Brisbane.

A seamless digital experience was created for the user to make their selections by including a downloadable brochure and flipbook on the website to be easily shared. Products, brands, and services are easily accessible. Homepage to showcase the main USPs within the first 3 seconds to encourage the user to scroll down. Straight forward order of content and call to action to be the most prominent feature throughout. A strong emotional connection to be made to the target audience through brand

Photoshoot Coordination

To show seamless online/in consultation to installation and sign off experience to replicate the experience from when customers lands on the website showcasing the process, custom products and the processes with target audience throughout focus on emotive imagery. Shoot to showcase ‘target audience and final product’ in space. Shoot tight emotive capturing warm and friendly atmosphere where there is talent. Staff smiling, huge focus on customer service and points of difference. Hero imagery based on main points of difference on brand. Showcasing excellent customer service beyond any competitors, happy friendly culture of staff and engaging with customer making sure their every need is met. Friendly atmosphere with the most professional and experienced team, quality of Regal Shower Screens and main objective; end result of happy customer in situ.