Our client, 2 Busy are a social media and website design and development agency. With workload and deadlines looming for their own clientele they were left with no creativity for their own brand and website – so they turned to Sun Media. We explored the use of the ‘bee’ symbolizing a buzzing and being, well too busy! We then developed the hexagon icon and incorporated the bee within the brand. From that we rolled these elements into the design of their shiny new website. Sun Media developed a 3 phase email newsletter campaign designed to disrupt the audiences thinking and aligned this with an outside the box business to business social media campaign.
We did our research on the target audience being tradies and looked at what appealed to these guys on site. It was a quick short snapshot of what our client did and easy to ascertain all details within a few clicks from their mobile. We then began the fresh new digital design for our client 2 busy with all of these factors in mind.
The launch campaign was our next mission again having to use our divergent thinking skills; we needed the audience to want to open the emails and convert. The strategy was then a bit cheeky, but it worked giving the client an open rate of 28% which is excellent in the world of digital agencies. Once we harvested the lead generation from this campaign social media ads were the next component to the integrated strategy. The ad creatives again had to be something new and never done before, this is where some very candid videos were created inhouse to really appeal to our target audience.
The launch campaign was our next mission again having to use our divergent thinking skills; we needed the audience to want to open the emails and convert. The strategy was then a bit cheeky, but it worked giving the client an open rate of 28% which is excellent in the world of digital agencies. Once we harvested the lead generation from this campaign social media ads were the next component to the integrated strategy. The ad creatives again had to be something new and never done before, this is where some very candid videos were created inhouse to really appeal to our target audience.
