With the boom of construction industry here in Queensland GMB wanted to be a front runner and leading the way through digital advertising. Sun Media group were engaged to create and develop the Guardian Master Builders website to rapidly engage new users with the brand. To quickly gain the trust of a new target audience through the use of strong branding, new emotive brand imagery, strong bold hero statements with extensively researched copy on brand and in line with the company’s philosophy and marketing strategy. Build strong brand alliances through design and unique points of differences.
With the boom of construction industry here in Queensland GMB wanted to be a front runner and leading the way through digital advertising. Sun Media group were engaged to create and develop the Guardian Master Builders website to rapidly engage new users with the brand. To quickly gain the trust of a new target audience through the use of strong branding, new emotive brand imagery, strong bold hero statements with extensively researched copy on brand and in line with the company’s philosophy and marketing strategy. Build strong brand alliances through design and unique points of differences.
The primary focus was to market their latest development “Eden On Samantha” with the vision to expand on this development portfolio. To create a seamless experience for the user from online to when they step into the display home. Showcasing all main selling points within the first 4 seconds to encourage the user to scroll down.
The main focus was on the mobile website allowing ease of use, straight forward order of content and call to action to be the most prominent feature. A strong emotional connection to be made to target audience through brand language and imagery. Website architecture and content structure for unforgettable user experience.
Sun Media built a dynamic website built for speed and ease of use primarily on mobile, tablet and desktop also. Users to convert within 3 clicks with intuitive forms and processes and easily scalable for growth. With an easy to update backend for new home designs and house and land packages.
We produced powerful Social Media and AdWords campaigns with fresh creative, imagery and video driving leads to a specific landing page for fast online conversions and lead generation. These campaigns show true transparency and the real authenticity of the lifestyle and the communities. Virtual tours featured here as well with a strong call to action for conversions.
The AdWords campaign was local and highly targeting advertising government stimulus and specific USPs, we did this through expanded text ads, remarketing and display Ads driving the appointment bookings in display homes.
We produced powerful Social Media and AdWords campaigns with fresh creative, imagery and video driving leads to a specific landing page for fast online conversions and lead generation. These campaigns show true transparency and the real authenticity of the lifestyle and the communities. Virtual tours featured here as well with a strong call to action for conversions.
The AdWords campaign was local and highly targeting advertising government stimulus and specific USPs, we did this through expanded text ads, remarketing and display Ads driving the appointment bookings in display homes.
For the paid social campaign, after the creative concept was rolled out and a strong campaign was established, we created audiences through interests, search terms, remarketing, locations, demographics and profile information. These highly targeted campaigns generated massive impressions with conversions funnelling through to the landing page to generate appointments and sales. These ads appeared on both Facebook and Instagram.
