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Feeling Fabulous

Bursting onto the Gold Coast hair scene in March 2016, Kiwi & Bull Salon has gone from strength to strength. Within the first six months of operating the talented boutique salon was voted in the Top 10 Best Salons on the Gold Coast by the Gold Coast Bulletin and within twelve months they had increased their weekly turnover almost five-fold. We can’t take all the credit for this however the digital strategy certainly bolstered this brand to where it today, alongside the all the fabulousness that is KIWI AND BULL. Customer experience is also a huge component which has contributed to the salon’s rapid, steady rise and demonstrated excellence.

What We Did

First, we started with the brand, giving a nod to the Directors personalities and backgrounds, Kiwi & Bull was born, the gentle New Zealander, Kris, and the fiery Spaniard, Dan where the inspiration for the name and branding.

Recognising their clientele’s demographics are made up of four different sectors Primarily, well-educated women aged between 30-65 frequent the salon most. Coming in a close second is the female Instagram generation, aged between 20-30 who are looking for perfectly post-worthy locks. Professional males from 35-60 consistently book every three weeks to be groomed; and finally, expat New Zealander women who live and work on the Gold Coast are loyal to the boutique salon. We went to work on the design on the website to appeal to these different sectors.

With this in mind we went to work to design and develop a website to appeal to all sectors, a new dynamic website to rapidly engage new users with the brand. To quickly gain the trust of a new target audience through the use of strong branding, new emotive brand imagery and strong bold hero statements with an easy-to-use book online system fully integrated with salon software.

Feeling Fabulous

Bursting onto the Gold Coast hair scene in March 2016, Kiwi & Bull Salon has gone from strength to strength. Within the first six months of operating the talented boutique salon was voted in the Top 10 Best Salons on the Gold Coast by the Gold Coast Bulletin and within twelve months they had increased their weekly turnover almost five-fold. We can’t take all the credit for this however the digital strategy certainly bolstered this brand to where it today, alongside the all the fabulousness that is KIWI AND BULL. Customer experience is also a huge component which has contributed to the salon’s rapid, steady rise and demonstrated excellence.

 

What We Did

First, we started with the brand, giving a nod to the Directors personalities and backgrounds, Kiwi & Bull was born, the gentle New Zealander, Kris, and the fiery Spaniard, Dan where the inspiration for the name and branding.

Recognising their clientele’s demographics are made up of four different sectors Primarily, well-educated women aged between 30-65 frequent the salon most. Coming in a close second is the female Instagram generation, aged between 20-30 who are looking for perfectly post-worthy locks. Professional males from 35-60 consistently book every three weeks to be groomed; and finally, expat New Zealander women who live and work on the Gold Coast are loyal to the boutique salon. We went to work on the design on the website to appeal to these different sectors.

With this in mind we went to work to design and develop a website to appeal to all sectors, a new dynamic website to rapidly engage new users with the brand. To quickly gain the trust of a new target audience through the use of strong branding, new emotive brand imagery and strong bold hero statements with an easy-to-use book online system fully integrated with salon software.

Digital strategy

We developed a strong on page SEO strategy with keyword mapping, URLS, SEO Titles with submissions to all search engines still running strong today. In addition, for each new season – Sun Media rolled out a series of email newsletters with key messaging, salon updates showcasing the latest on trend styles and treatments on offer. Sun kept the salon in the limelight through entering them in the AHIA awards and a publication for Mocha magazine. This all added to their success

Photoshoot Coordination

Lights, models…. guestlist – now this was a shoot! Tailoring the talent to suit target audience we ran a half day shoot to capture the a seamless online/in salon experience to replicate the experience from when clients walk through the door showcasing the salon and target audience through emotive imagery. A showcase of the space and ‘people/heros’ in the space, tight emotive capturing warm and friendly atmosphere. Staff smiling, huge focus on customer service and points of difference. Hero imagery based on main points of difference on brand. Showcasing relaxed vibe, customer service beyond any competitors, happy friendly culture of staff and engaging with clients

 

making sure their every need is met. Upmarket feel but down to earth and friendly atmosphere. Wine, sangria and cheese platters in a fun environment. with the most professional and experienced team on the Gold Coast. Lifting people moods and encouraging free flowing conversation with lots of smiles. End result of clients happy with upmarket and high-end specialised blondes and blow waves without the attitude of some of the big chains or more expensive salons on the Gold Coast