SPF Air and Electrical engaged Sun Media to create a new brand and website as a subsidiary to an existing business model. Our brief was to get the enquires coming throughboth online and through traditional phone calls. Keeping within the same brand colours we injected yellow to symbolize the electrical arm and blue to represent the air conditioning. The illustration style for website was adapted as a modern clean statement of the company, products and services.We implemented strong CTAs throughout the website to encourage users to convert. The sales copy was createdin line with their local SEO strategy and overall marketing strategy. Extra pages based on target locations were designed and developed, all leading customers back to the homepage with strong CTAs and messaging throughout.
Reviewing Google Analytics is always our first practice with any new website, we then separated the market sectors which was extremely diverse. Next phase was fundamentally understanding the functionality Empire Fitness needed from the new website – mainly to sign up members online with the website doing the sales and administration for them.